NE Leverage Holidays into Promotional Opportunities for Your Camp
Thursday, January 11, 2024
1:00 PM - 1:45 PM
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Eastern Standard Time
Join ACA, New England and camp marketing guru Joanna Warren Smith for this special virtual presentation: Leverage Holidays into Promotional Opportunities for Your Camp!
While the live session has passed, register to receive the recording, which will be available for viewing through February 12, 2024.
It’s to your advantage to punctuate the routine marketing calendar with exciting unique events that reconnect campers with the rituals and traditions of summer and also remind parents why the camp experience is so meaningful. These holidays also serve as convenient registration deadlines that help convey urgency and build momentum toward capacity and the ultimate goal, wait lists.
The session will run 30 minutes with 15 additional minutes reserved for Q&A.
About our presenter: Joanna Warren Smith, President, Camp Consulting Services
Joanna has assessed hundreds of camps throughout the country and has acquired a unique industry perspective of best business practices. Through individualized strategies, she has enabled new camps to develop, helped troubled businesses to survive and has been instrumental in the continuing success of premier shops. Since 2010, Joanna has facilitated Parent Focus Groups even during the pandemic and now has clear indicators from parents of all demographics about their expectations of camp, what motivates families to inquire, purchase and return.
Joanna and Travis Allison recently published The Camper Marketing & Retention Playbook which is now available on Amazon.